“Every success story is a constant tale of adaptation, revision and change”

R. Branson

Do not expect success where there is no direction or discipline…

Who is Dan…?

I am an expert in the field of human development and performance.  Throughout my career I have coached hundreds of people to become better, more purposeful, more productive, more courageous and higher performing versions of themselves.  I have a proven track record of enabling others to achieve and succeed.

I am an authentic man, a father, a husband, a son and a friend.  A retired award winning senior army commando, a key decision maker and influencer in a multi-million pound service business, the former owner of a successful fitness company, and until recently, the national champion in the sport of indoor rowing – across multiple distances.

Read More about Dan…

What is BetterMen?

BetterMen enables men to live happier, healthier, more fulfilling and successful lives.  We help men bridge the gap from where they are to where they know they need to be.  We facilitate this transition through delivery of our structured and specific coaching.  We deliver a unique and innovative male orientated coaching framework to men who want more from their lives.

We make good men better, it is that simple.  Our mission is to enable men to live better lives; to reach and sustain long term personal and professional success whilst maintaining positive relationships and personal wellbeing.

Read More about BetterMen…

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I have always been an all or nothing man.  After the near breakdown of my marriage, I thought I had nothing.

I felt lost, uncertain and directionless.  I was unsure of my purpose and didn’t understand my drivers.  I nearly lost everything that mattered to me through not understanding my values and by failing to lead myself as a man.

I was left with many questions, I was forced to learn who I truly was, where my life was going (with or without me) and to accept my failings as a man…

I found the answers to these questions by embarking on a journey of introspection, growth and action.  My life changing journey to surpass good and become better proved to be turbulent and painful.  I read books, listened to podcasts, attended retreats and participated in numerous courses.

I have grown and developed into the man that I am today because I took action.  I chose to become a better, more courageous, more loving, more caring, more authentic, more aware, more aligned man.  I now have more happiness, fulfilment and success in my life than at any other point!

I draw upon considerable competencies, personal qualities and professional qualifications to enable me to coach other men to achieve long term personal and professional success.  I bring a combination of professionalism, strategic thinking, client focus and operational excellence to my coaching practice.

I am a qualified NLP Change Technologies Coach and one of only a handful of Certified High Performance coaches in the UK.  I am personally coached and trained by Brendon Burchard, the 3 x New York Times best selling author and creator of the highest rated coaching platform in the world.

I am a Coach – FOR MEN!


We believe for a man to live a successful life he must be able to balance his personal and professional commitments, manage both physical and mental wellbeing, nurture key relationships whilst being both purposeful and present with those that matter most.

We enable men to give and get more from life – more personally and more professionally.  More presence, more purpose, more clarity, more courage and more direction…  More fulfilment, more energy, more love, more happiness and more sense of self.

Unlike other coaching programs, at BetterMen, the agenda and focus of coaching is directed by the coach ensuring that there is always momentum and forward movement for the client.  Every session has clear outcomes and builds upon the next.  This ensures clients experience a level of learning and development that is very intentional in its progression.

Our methodology is thoroughly supported by the High Performance Institute and stems from a scientifically tested and proven approach that is rooted in decades of research.

With all clients, BetterMen targets and focuses on five key areas of performance progression: Clarity, Energy, Courage, Productivity, and Influence.  These focal areas are supported by a frame work devised by the High Performance Institute which include: Psychology, Physiology, Productivity, Persuasion and mastery of Purpose.

We work with private clients, corporate businesses and sports teams; we work with anyone who recognises the importance of creating and maintaining a cultural state of high performance in their own arena of life.

Our services are specifically designed to develop men, we offer:

We inspire, we motivate, and we accelerate the personal and professional development of men through our innovative and unique coaching framework.  We don’t do BS and there are no grey areas, our commodity, the only thing we deal in is tangible results.

Are you ready for a change of direction?

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