Thank you for stopping by and visiting.  Here is a snapshot of who we are, what we do and who we work with.

Before we do that, let’s be clear, this isn’t your average one size fits all coaching service.  BetterMen’s sole focus is improving the lives of men.  We make good men better, in turn this extends the benefit to their family, friends and colleagues. 

We help men achieve greater happiness, fulfilment and success in arenas of life such as:

  • Marriages and relationships – Including the relationship with themselves
  • Running their businesses – From corporate companies to sole traders
  • Professional Careers – Changing he status quo from living to work or working to live
  • Sporting Careers – Excelling on and off the field of play
  • Health – Mental and physical wellbeing

Who we are…

BetterMen is led by Dan Stanley.  Dan is an expert in the field of human development and performance.  Having literally trained and coached hundreds of men to become better, more purposeful, more courageous and high performing versions of themselves, Dan has a proven track record of achievement and success.

Dan is an authentic man.  He is a father, a husband, a son and a friend.  A retired senior army commando, a key decision maker and influencer in a multi-million pound service business, the former owner of successful fitness company and until recently the National Champion in the sport of Indoor Rowing.

After the near breakdown of his marriage, Dan felt he had nothing.  He was forced to learn who he truly was, where his life was going (with or without him) and to except his failings as a man… 

Dan found the answers to these questions by embarking on a journey of introspection and action.  He read books, listened to podcasts, attended retreats and courses; but none of that mattered…

…Dan has grown and developed into the man that he is today because he took action; action to become a better man, a more courageous, more loving, more caring, more authentic man. 

What we do…

BetterMen’s mission is to enable men to live better lives; to reach and sustain long term personal and professional success whilst maintaining positives relationships and personal wellbeing.  This is achieved through specific, targeted coaching.  

We believe a successful man’s life is about his ability to:

  • Balance his personal and professional commitments
  • Manage both his physical and mental wellbeing
  • Develop and nurture key relationships
  • Be both purposeful and present with those that matter the most

BetterMen achieves this through a systemised process of High Performance Coaching, which is a scientifically tested and proven coaching approach rooted in decades of research and the world renowned Neuro Linguistic Programming (NLP) behavioural change technologies.

We enable men to give and get more from life – more personally and more professionally.  More presence, more purpose, more clarity, more courage and more direction…  More fulfilment, more energy, more love, more happiness and more sense of self.

What we offer

With all clients, BetterMen targets and focuses on five key areas of performance progression: Clarity, Energy, Courage, Productivity, and Influence.  These focal areas are supported by a frame work devised by the High Performance Institute which include: Psychology, Physiology, Productivity, Persuasion and mastery of Purpose.

We work with private clients, corporate businesses and sports teams; we work with any man or organisation that recognises the importance of personal and professional development.  We inspire, we motivate, and we accelerate the personal and professional development of men through high performance coaching.  We don’t do BS and there are no grey areas, our commodity, the only thing we deal in is tangible results. 

Our services are specifically designed to develop men, we offer:

  • 1 on 1 Coaching
  • 360° Strategy Sessions
  • High Performance Business and Team Training Days
  • Men’s Mastermind

In summary, if what you have read above piqued your interest then don’t procrastinate or speculate; instead get in touch.  You can email us at or reach out instantly by calling 01792 428 133.

I will leave you with this…

Life, you’re even letting it happen or making it happen?