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Rethinking Masculinity 

A modern man's guide to succeeding in life


By Dan Stanley, Founder of BetterMen

Rethinking Masculinity is for any man who has experienced a setback, finds himself stagnant or is silently enduring the second half of his life. It’s a guide for any man who is questioning ‘is this it?’ or fears his best years are behind him.


In it, you will discover the BetterMen blueprint for true masculine success, learn how to live a life you’re proud of and be equipped with the ability to:

  • Start experiencing work–life balance instead of work–life conflict
  • Lower your stress while raising your energy and enthusiasm for life
  • Live life with confidence, purposefulness and a deliberate sense of direction
  • Stop running the rat race and chasing societal success – instead live a life you enjoy 
  • Reignite your relationship, and reconnect with yourself, your loved ones and friends


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ABOUT THE AUTHOR

Dan Stanley

Dan Stanley is a retired award-winning senior Army commando, a key decision maker in a multi-million-pound service business and a former national sporting champion in indoor rowing. He is also an expert in men’s development and performance.


After the birth of his first child, Dan experienced a midlife crisis. His life situation forced him to accept his failings as a man and become a better version of himself. He embarked on a journey of introspection, personal growth and deliberate action to become an emotionally aware yet resilient and assertive man. His journey was turbulent but transformative; he turned his midlife crisis into a midlife transformation.


Years later, leveraging his own experience, Dan founded BetterMen, a coaching practice working exclusively with men. In this role, he has coached hundreds of clients, helping them improve their wellbeing, relationships and lives. His work has empowered clients to change or re-ignite their careers, save their marriages and even exit businesses for seven-figure sums.


Additionally, Dan is the facilitator of Men and Mountains, a men’s walking community with hundreds of members across the UK. He works as a wellbeing ambassador for Project RECCE, a charity that supports the successful transition of military veterans into sustained employment within the construction industry. Dan contributes frequently to national publications such as Men’s Fitness and Muscle and Health Magazine.

What early readers have to say

"A timely and important book"

Jonny Benjamin MBE

"This book will change your life"

Matt Jones

"An absolute must read for men"

Ryan Jones MBE

Get Your FREE* Copy of Rethinking Masculinity

Just pay £3.50 for postage.
Get Your FREE Copy Now
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